Sundara Rajan pioneered the concept of behavioral profiling in India and SAARC region. His strategies have created a strong brand image for Thomas in India and SAARC region. He has certified more than 4000 managers in SAARC region on use of Thomas Systems.
Sundara Rajan is a serial entrepreneur with successful ventures in Marketing Analytics, Human Resources Consulting, Behavioral Assessments and E publishing. He is a an alumnus of Indian Institute of Management, Ahmedabad. (Batch of 1986)
After graduating from IIM Ahmedabad, Sundara worked in Indian Organic Chemicals and Johnson & Johnson, before starting his entrepreneurial journey in 1991. Over the past 30 years, Sundara’s work spanned many countries in Indian sub continent and the Middle East.
Sundara Rajan has helped a number of European companies to understand Indian market and help them enter India with new concepts. He pioneered the use of behavioral profiling in India. Sundara continues to scan the horizon for new ideas to help Indian industry.
Sundara Rajan is actively involved in various industry forums like Confederation of Indian Industry (CII), Bombay Management Association, Vadodara Chamber of Commerce and Industry and a speaker at various national and international forums on HR, Marketing, Consumer Behavior and Leadership Development. He contributes articles to some of the leading HR publications in India. He is a sought after guest lecturer at various management schools in India. He is also a mentor for students in Middlesex University,UK..