The war for talent, though a dated term, is still very much an issue facing many industries. A lot of companies invest heavily in compensation and benefits to entice talent, but are neglecting one of their best weapons: social media.
A 2017 CareerBuilder survey found that 70% of employers now use social media to screen potential hires. Beyond trawling through personal photos or the latest videos they’ve shared, though can be useful to understand what interest or intrigues somebody, social platforms can be an invaluable recruiting tool – to post and promote job openings, communicate the culture of your company and develop conversations and buy-in for potential candidates.
We’ve put together a factsheet to give you everything you need to know and consider if you want to attract top talent through social media, and even how to use certain platforms to your advantage.
Download the factsheet